More about me




Where have I been?

Since graduating from BA Product Design at Central Saint Martins in 2006 I have worked in product and packaging design in both the UK and Brazil working on a wide range of design projects from conception to production.

Why MA Innovation Management?

I’m frustrated by badly crafted design briefs which waste time, resources and deliver doomed results. I put this down to poor inter-department organizational communication, lack of insight, thinking too short term, being overly cautious and fear of failure. As a designer I believe a designer’s mindset should be being used in the upper levels of an organization’s management.

Where am I going?

Following this small island’s tradition of producing world leaders in creativity and innovation.