More about me



Where have I been?

After completing a BA in Media & Communication at University of NSW, in Sydney, I went onto work for Australasian music promoter Michael Chugg. While at Chugg Entertainment I oversaw the day-to-day operations of the St. Jerome’s Laneway Festival, along side various national tours, before moving on to focus on the marketing and promotions of the company’s festival roster.

Why MA Innovation Management?

While I wore various hats on the various projects, my main interests has revolved around the digital, branding and business development strategies.  I see MAIM as the next step in building up my skill set and knowledge in those areas.

Where am I going?

As I reach the half way mark of the MAIM program I find myself looking more closely at brand and value creation within the digital landscape and how I can help companies grow and benefit from the changing dynamics between brand and consumer.

My Contributions