More about me



Sydney, Australia but I have been living in London for 7 years

Where have I been?

From Sydney to London, New York to Johannesburg, Barcelona to Warsaw, Budapest to Istanbul. Working with national and global brands in media and advertising for 13 years across brand strategy, business consulting, innovation,trends, insight, social media.

Why MA Innovation Management?

I have always been interested in how a designer addresses a challenge. What stood out is how the design industry has continually adapted. I particularly love the simplified process and language of innovation around design thinking.

Where am I going?

Hopefully I’ll figure out the destination amidst the journey