Who am I?
I am an advertiser and marketer, although I do not see myself as just that. I like to think of myself as a creative practitioner who seeks to reconnect humanity and nature by disrupting harmful neoliberalist business practices.
What did I do?
Currently, businesses have forgotten the true meaning of sustainability. Using this notion within their marketing practice for profitability, they lack true commitment to improve pressing ecological and social challenges.
Forward thinking organisations promote their own sustainable and ethical values and performance within their marketing strategy to ignite people’s reflexivity and criticality of present afflicting conditions. This is where marketing becomes a major site of progressive metamorphosis, sparking a shared goal of humanity and business to deliver better solutions for society and ecology, while nurturing its long-term financial success.
My skills and abilities
As an Anti-Solutioner, I disrupt profit-oriented business paradigms that have continuously spoiled the planet and hindered our ability to reflect on our own existence. My actions create positive social, ecological and cultural change. I fulfil the missing link between social and ecological responsibility and marketing, enabling the creation of organic organisations that are constantly adapting in order to shape a better future for society and for the Earth.