More about me


New York, NY

Where have I been?

I started off on a PR tract, studying communication and journalism at Wake Forest University in North Carolina. After short stints at Burson-Marsteller and as a publicist for a film festival, I moved to New York for a consultant job with Reputation Institute. During my four years at RI, I gained skills in research and strategy development, supporting clients in Fortune 500 companies across the US.

Why MA Innovation Management?

While at RI, I realised that data can spark fresh ideas, felt drawn to client challenges in customer experience, and sought a way to utilise both my creativity and business acumen simultaneously. That string of desires led me to several “design strategy” courses around the world. I chose CSM’s Innovation Management course because it caters to my philosophical bent while operating squarely at the nexus of business, design and culture.

Where am I going?

Further up and further in