More about me



Where have I been?

My background is a hybrid of a bachelor degree in science and PR professional experience for beauty. Being a PR manager in Procter & Gamble, my work mainly focused on influencer marketing, PR event management, stakeholder networking and crisis management for haircare brands.

Why MA Innovation Management?

I want to unleash my potential of creativity and cultivate a broader vision. I believe that in a totally open environment and collaborating with smart people from multiple fields all over the world will provide me with the desirable outcome.

Where am I going?

Upon graduation, I want to involve in innovation consulting work related with innovation opportunity identification and business model innovation. Bringing a more social and anthropological view into business, I want to introduce new business approaches to Chinese enterprises.

My Contributions