More about me
Where have I been?
I worked as a Marketing Coordinator in one of Ecuador’s biggest steel companies for two years.
My main goal was to bring the brand’s reputation forward based on reputations of three separate companies by developing marketing strategies necessary to rebrand the three companies into one larger company. Subsequently, I promoted, advertised, and branded different campaigns and created both internal and external marketing plans in order to acclimate company employees to the newly formed company and to enhance overall reputation of the company to external customers.
I worked as journalist in one of the world’s leading curated social platform for 3D printable objects. The community platform connects 3D designers, makers, users and brands. As a journalist I was able to expand my knowledge across the innovation industry by learning, connecting and discovering technology trends.
You can have a look to one of my articles here:
Why MA Innovation Management?
Why not? As a curious individual I was eager to learn what the term -innovation- entails. I wanted to be puzzled by the challenge of interacting within the fields of culture, management and design by leveraging critical thinking utilizing an interdisciplinary and collaborative approach having the mentally that in a complex and unpredictable world, what matters most isn’t confidence in what we now, but how we deal with what we don’t understand.
The MA allows me to deepen my understanding about the world, and much importantly, allows me to envision how the world could be.
Where am I going?
I want to help visualize a better future by being curious. I want to challenge what I don’t understand enjoying the state of uncertainty by seeing it as a joyful world of infinite opportunities that accepts change as an organic consequence of global progress. Subsequently, my aim is to encourage the development of unique strategies through the constant extraction and analysis of different perspectives and from a curiosity that supports the creation of the right questions.