Where have I been?
After receiving BA Cultural Anthropology in the U.S., I have worked as a copywriter at a global communication agency where I was involved in campaign strategy planning, creating ads on diverse media, and developing products with various clients. I also took a part in a collaborative creative studio that generates prototypes to challenge social issues.
Why MA Innovation Management?
I wanted to utilise my experience and skills in order to give positive changes in the society. I was also looking for a new strategy to combine my social projects and business.
Where am I going?
I would like to develop my career as a social designer. As part of my research, I create spontaneous interventions in public spaces which have given opportunities for people to connect and experience small enjoyments in their everyday life. I was recently invited to TEDxHackney where I have shared my exploration on the meaning of happiness based on the research I have conducted. I believe creative strategy can connect people in different disciplines together to generate a positive social change.