More about me
Where have I been?
My background is in marketing and communication. I worked in the marketing and communication department of an Italian fashion house and this work lead me to develop marketing and brand strategies trying constantly to fit them to the changes of the consumer culture.
Why MA Innovation Management?
I wanted to have a different view of the world of the management and know more about the innovation strategies. I was looking to work with people from different backgrounds and cultures in order to have a full understanding and a comparison of the methodologies, methods and tools to be applied to the corporate strategies.
Where am I going?
Once I graduate, I want to fill the gap of the communication between the designer and the brand strategist. Starting from Design-driven innovation, I’d like to to develop a brand strategy that has a more culturally focussed approach to be more creative and improve its effectiveness and relevance in its development.