Where have I been?
My background is in graphic design. I’ve worked on a range of projects in the US, India and UK, that run the gamut from annual reports, catalogues and websites to exhibition design and identities. My approach has always been to look at how each project fits with the brand values of the client.
Why MA Innovation Management?
I wanted to broaden the scope of my work beyond graphic design. I’m interested in working in a diverse, multi-disciplinary environment and learning how to connect people with different skills to successfully develop and implement new ideas/processes.
Where am I going?
I’m exploring the challenges of designing on a global scale, and looking at the factors, such as cultural differences, that affect the process.