Where have I been?
After finishing high school in my hometown Klagenfurt I moved on to do my bachelor at Vienna University of Economics and Business. During my studies I joined a digital advisor as assistant and gained valuable experience in digital consulting, working with clients from a variety of industries on projects ranging from online marketing to web-design. After graduation I had the chance to do an internship in Tokyo. By writing articles for Austrian companies about innovative ideas and developments from Japan (primarily in the technical sector) I got great insights into how innovations globally drives markets, products and societies. Before coming to London I was working in business development in a start-up of a big incubator in Berlin. My key responsibility was the implementation of a tool to manage sales executives and the sales process in over 20 countries worldwide.
Why MA Innovation Management?
Gaining technical experience mainly in the digital sector but with big personal interest in the creative industry, the MA Innovation Management at Central Saint Martins allows me to deepen my understanding of innovation in a cultural and social context, opening my eyes to change and opportunities.
Where am I going?
I want to become a more critical thinker on the massive amount of changes that happen daily and form our society and our future. With this knowledge I hope to be able to support the process of adaption to those changes by creatively embracing them.