Rita Vienhues: Partner at Untapped Innovation

Rita Vienhues
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Rita Vienhues, Partner at Untapped Innovation, answers some questions about innovation, inspiration and her 20-year-old self before she will come on stage as a speaker for our conference “Through the Kaleidoscope” on 24 June.

At Untapped, Rita enjoys building innovation capability for clients, leading innovation workshops and developing actionable product models. She is a Biochemist from the University of Tubingen in Germany. She spent 21 years working for P&G in Product Development and the Corporate Consumer Research Function, where she developed key capability on Consumer Insights and Segmentation.

Can you use three words to describe yourself?
Interested in the big picture, well organised and curious.


What is the biggest innovation ever to you?
The Bicycle. It’s giving transport to millions and millions of people and is still being innovated on today.
Skype. Giving us the ability to visually connect with anyone, anywhere, at a click.


Where do you find inspirations?
By talking to and watching people – people are just amazing.


Who do you want to have dinner with?
Hugh Jackman or Annika Sorenstam.


What would you like to say to your 20-year-old self?
Be curious, talk to people, learn to listen well, travel, soak up other cultures and seek to understand.


What’s your favourite secret spot in London?
Dishoom. A fabulous Indian Cafe right in the heart of Theatreland – buzzing atmosphere, great spot for people watching and the food is amazing!



Secure your free ticket for the MAIM 2016 conference “Through the Kaleidoscope: Perspectives on Innovation Management”, taking place at the LVMH Lecture Theatre at Central Saint Martins on 24 June 2016.


The illustrations are proudly presented by Anna Andersson.