Alex Barclay: Experience Design Strategy and Innovation Principal at Accenture and founding member of the XDs group

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We met Alex Barkley, Experience Design Strategy and Innovation Principal at Accenture and founding member of the XDs group, for a drink and got to ask him some questions in preparation for our conference that will be held on 24 June. Alex will be one of the speakers at the conference.

At Accenture Alex uses his creativity, skill and insight to create experiences that shift meaning, to generate new insight that enables him and his team to create deeper connections, different values and change how people behave. Making new meaning is where it’s at for him. It enables disruption to take place and to create new value for end users and clients. 

 

Alex is  also the founding member of the XDs (Experience Design) group – a collective or salon of a few hundred discipline specialists (e.g. psychologists, UX and interaction designers, urban designers, artists and filmmakers, software developers and data scientists etc).

 

 

The Interview

 

We met Alex on Friday, 3 June, for a drink at The Harrison (28 Harrison St, London WC1H 8JF) and got to ask him some questions in preparation for the conference.

 

What is your understanding of the concept “Through the Kaleidoscope”?

1. Focus on exploration, the journey and different types of learning
2. Different backgrounds and disciplines coming together
3. Big corporations should realise that business should not be only about making money. Instead, it’s about making new meaning, a sense of satisfaction and fulfillments, enriching human beings by creating open spaces, enabling them to express themselves through alternative learning, both intrinsic and extrinsic.
 
Where do you get inspiration from?
I enjoy moments of silence when I try to get inspired. Clearing my mind gives me more space to develop further thinkings.
 
Who would you like to have dinner with?
Lady Gaga
Aristotle
Michel Foucault
 
What would you say to a 20 year old you?
Trust yourself more. Go out and explore, your ideas can never be too crazy.
 
Favourite secret spot in London?
Wigmore Hall – 36 Wigmore St, London W1U 2BP
About: Wigmore Hall, one of the world’s great concert halls, specialises in chamber and instrumental music, early music and song. Now approaching its 115th birthday, Wigmore Hall is livelier than ever, offering music-making of outstanding quality and an array of activities in the broader community. With its infectious sense of adventure, it consistently captures the public imagination and broadens its audiences’ horizons.

 

 

Secure your free ticket for the MAIM 2016 conference “Through the Kaleidoscope: Perspectives on Innovation Management”, taking place at the LVMH Lecture Theatre at Central Saint Martins on 24 June 2016.

 

The illustrations are proudly presented by Anna Andersson.