The creative industries are such a sector and can contribute to the protection of heritage and human capital. Part of these industries as Design, can add cultural values to provide new income opportunities for Chile abroad.
The Chilean economy is currently stable and flourishing, however, this is based primarily on natural resources that are specific and finite. The country’s goods are exported on a large scale, for example copper, which accounts for over 40% of the global supply and sees China as its main buyer. Such market behaviour is risky on a number of levels, as it creates dependency on diminishing resources among others. It can also creates further dependencies between countries, like Chile and China.
However, such economical stability offers the opportunity to invest in other sectors and help diversify industries that can integrate cultural value and contribute to an international recognition of the nation’s identity. The creative industries are such a sector and can contribute to the protection of heritage and human capital. As raw material commodities do not carry an emotional experience the image of Chile abroad could be strengthened by exporting more products with emotional meanings as those that the creative industries made.
This can be achieved by design initiatives with a sense of heritage, which can provide opportunities for local communities and the creative industries. A strong cultural image can both add emotional value to exported raw materials, as well as create an international market for regional design. Furthermore, a sense of heritage in design initiatives can provide opportunities and income for local communities and creative industries in Chile, as well as recognition abroad.
The research focused on the importance of promoting a cultural identity abroad, and approaching the problem as an opportunity to create competitiveness, an understanding of the creative industries and also create an international network of thinkers and practitioners. Particular interest was placed on design as it was identified as a driver for creating new sources of income for Chile, which will be key in protecting the nation’s heritage and human capital.
Meet other experts on the topic, and check out their ideas in the following video: http://bit.ly/108cgSn
Interested in finding out more about building a creative economy? Be sure to attend the MA Innovation Management Grad Show June 19-23 at Central St. Martins College of Arts & Design.