The scale of small and medium size graphic design businesses could be measured by various parameters: numbers of employees, work division and working procedure, location of working environment, types of clients and human resource etc. Client Type Client type is one of the vital factors which relates to …
The scale of small and medium size graphic design businesses could be measured by various parameters: numbers of employees, work division and working procedure, location of working environment, types of clients and human resource etc.
Client type is one of the vital factors which relates to the graphic design enterprises’ marketing position, expenses standard, resource integration and quality requirement of design solutions. With fiscal budgets, Chinese governmental projects usually prefer medium size graphic design companies to small studios, because of concern about the outcome in relation to the reputation and public opinion of the state. The state holds high expectations for results, thus require the design enterprises to have excellent relative experience, integrated resources and a good reputation. However, compared to the private entrepreneurs, the government is more conservative in accepting innovative solutions. To this extent, clients of private enterprises provide more space than design entrepreneurs to explore creative design solutions to commercial problems.
The choice of client type requires a graphic design enterprise to construct a corresponding platform to facilitate the services delivered to clients. Both small and medium size design businesses have to clearly map their position and their competitors in the market, clarify a standard price of particular programs, integrate human, finance and material resources, and broaden different program experience. These factors mutually support graphic design enterprises to adjust their marketing position and to select proper types of clients and projects.
Human resources are widely accepted as the most crucial component of various industries. In terms of people selection, small graphic design studios prefer young design practitioners with one or two years working experience because they believe that these employees have clear understanding of the graphic design industry. They are considered as holding a mature attitude to design competition and maintain a passion in developing their careers. Operators of small studios may hold a stereotypical view that, compared to people from less developed areas, employees from big cities will place more emphasis upon personal entertainment above career development. To this extent, small studios are not as open as medium size companies in hiring people.
Conversely, medium size graphic design companies like to limit the number of new graduates recruited, as this is seen as more costly. They are more inclined to welcome experienced graphic design practitioners who are able to contribute to the business directly as soon as they join the company. Personal resources would be a prior consideration of people selection in medium size graphic design enterprises. They need to build up a sustainable platform which could permanently attract and maintain matured creative practitioners in order to share integrated resources, and create and strengthen the business competency.