Public Creative Events and the Culture of Innovation


Innovation is a challenging topic in a developing country such as China, which is facing rapid social transformation. It is significant to explore the approaches by which soft innovation can be activated and an innovative culture can be built through social and creative interaction.


In a time where relationships and networks determine the backbone of our society, a re-innovation in the way managers interpret the essence of managing people wants to satisfy a dynamic class of individuals that, now more than ever, is continuously in search of self-actualisation and personal growth.