Icons: Embodiment of Meaning

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The MAIM Class of 2014 shares their individual experiences of innovation, in the lead up to their Degree Show, Exploiting Chaos: Innovation in the Making. The Observers are guides to understanding cultural contexts, and reveal tacit insights and connections that can spawn new ideas for innovation. Joon-Mo Lee deals with the question of why some products are considered ‘icons’ – and how iconicity is related to innovation.

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Each member of the MAIM Class of 2014 shares their individual experiences of innovation in the lead up to our Degree Show Exploiting Chaos: Innovation in the Making. Here, Shih-Yu ‘Ruby’ You describes insights from the prototyping stage, the early and continuous tests of trial and error that allow organisations to learn and subsequently increase the speed of innovation.