The future of loyalty: The use of data for personalized experiences drive loyalty

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Each member of the MAIM Class of 2016 proposes their individual perspectives on innovation management in the lead up to their Degree Show “Through the Kaleidoscope: Perspectives on Innovation Management”. In this post, Stephanos Konstantinou shares his perspective on brand loyalty programs, data collection and the design of personalised brand experiences as tools to increase customer and brand loyalty.

Meredith Smith: Alumna of MAIM 2012 and host of the MAIM 2016 conference

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Meredith Smith graduated from the MA Innovation Management in 2012, and since then passionately works in strategic foresight and innovation. She is coming back to Central Saint Martins for the evening of the conference “Through the Kaleidoscope: Perspectives on Innovation Management” on 24 June as a host of the conference and panel discussion. We met her to find out about her curiosity and obsessions.

My Kaleidoscopic Experience

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Each member of the MAIM Class of 2016 proposes their individual perspectives on innovation management in the lead up to their Degree Show “Through the Kaleidoscope: Perspectives on Innovation Management”. In this post, Priscilla shares her perspective on how transformative her journey as a MAIM student has been and how teamwork can help problem solving in innovation contexts.